![]() ![]() ![]() ![]() "We want to creative a narrative with characters that redefines the social-gaming experience," says Bill Jackson, creative director of CastleVille. DreamWorks SKG co-founder Jeffrey Katzenberg is on Zynga's board but did not have a hand in the making of the game. The medieval-themed game, which bears a resemblance to DreamWorks' Shrek, boasts movie-like production quality, a cast of well sketched-out characters, and an original soundtrack featuring a 75-person orchestra and full choir. ![]() Zynga is trying to put more social aspects into social gaming, by making them more accessible and engaging, Zynga CEO Mark Pincus said on Tuesday.ĬastleVille is the crown jewel in a Zynga franchise that has produced FarmVille, FrontierVille and CityVille, its most-popular title with 74 million users. SAN FRANCISCO - Zynga is leaving no social-gaming gem unturned in its ramp up to an initial public offering.įrom its sparkling new headquarters here, the company announced a major new gaming platform, code-named Project Z, that will let its millions of customers seamlessly play games on Facebook and a lineup of 10 new titles, including Zynga Bingo, Hidden Chronicles and the mobile-only Dream Zoo and, perhaps, its most ambitious game yet, CastleVille. ![]()
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